Thursday, April 10, 2014

Breakbounce Shoot

This was one of the more fun and creative shoots that had come along in awhile and I thought I'd share our creative process.

Final Car Island image

Final Raft Image































Breakbounce is a funky startup brand that's based out of Bangalore India and focusses primarily on the youth oriented street wear market. They're a mad consortium of artists and fashion designers that are pushing the boundaries not only in the street wear market but experimenting with art installations and guerrilla marketing.

I've worked with creative director Arun Kumar on a few jobs now and we've always had a great time with fantastic results. Probably one of my favourite shoots with him was our Signature Golf shoot that we did in Bangkok about 2 years ago.

Arun had sketched out the concepts and sent them to me. I immediately knew these would be fun as hell to pull off. Logistically it would tricky; balancing strobe with sunlight, heavy art direction and compositing layers of plate images for the background.

The brief was "Urban Explorers"

Car Island concept sketch
Raft concept sketch



































On set in Capetown for the car image. The car was painted and we had all the grass brought in. We also set decked the garage to the right, adding signage and tires.



example of plate used for Car BG



Below are various plate shots I took for the background composite. Its important to match the height of camera, focal length and focal distance so that the plates can match with the main image seamless without a lot of warping. I also shot a wide assortment of trees, traffic signals, cars, dockyards etc... for the post team to have an abundance of plates to work with. Equipment used was Canon 5D 2/3, 24-70L, Profoto power pack, beauty dish on stand and an assortment of skimmers and flags. The sun gave a nice rim light.

Example of location plate used for Raft BG


















Here is a sample of the main car image. This is RAW and un-retouched, the x mark the areas for compositing.
















Styling of the shoot was key to the Urban Explorers theme. This is me messing around but in reality our stylist Lyal did an amazing job, sourcing all sorts of props and cool headgear.























Our 3 final selected models: Parker, Josh and Sean and their portfolio images





































Its a wrap in Capetown with Nitisha, Arun and Javed's Mindblowing team



Flying back to Bombay, tired as hell.






























Client: Breakbounce, Nitisha Kapur
Agency: AKC (Arun Shyamala Kumar Creative Consultancy)
Photographer: Martin Prihoda
Producer: Javed Aboobaker, Mindblowing Productions, Capetown
Production assistant: Liya Baderoen
Camera assistant: Zach
Stylist: Lyal Seba
Art direction: Lana Goodall
Hair and Makeup: Nathaline
Post Production: Featherwax UK



Friday, February 14, 2014

Adidas Campaign, New Work

If you can believe it, I shot this Adidas "All In" campaign with Virat Kohli the day after I finished a 3000 km cross India rickshaw rally. I was literally going over the shoot briefs and doing conference calls in the back of a rickshaw somewhere in the dusty desert of Rajasthan.

This was my first shoot with the TBWA team and thanks to my producer Mithika we were able to organize it and pull it off without a hitch.

I basically shot him in a studio in Delhi with a beauty dish, a fill and a rim light. He was jumping around a bit so off course its a tricky thing freezing the action.

The main campaign image was all over the place, huge billboards all over the city so the shoot had had major visibility and traction, which is a good thing.

Thanks to Cocktail art for the great post work.




Sunday, July 14, 2013

"We Forget Everything", a love letter to Bombay


When I first heard Ryan Stively's "We Forget Everything" I was struck by the parallel between my life and the lyrics; I knew right away I wanted to put the music to a visual form.

Why is photography such a powerful medium? Is it because it helps us to remember? Our memories and experiences are who we are, they are what make our personalities, we are a collection of our past aggregate experience.

...and eventually we forget everything, memories fade and the crystal ball of our past becomes fuzzy and incoherent. Its a horrifying thought, actually.

I wanted to create something that reminded me of why I began to photograph in the first place; the un-pressured joy of seeing the world, of paying attention to life, of doing something for the pure aliveness you feel doing it.

So here's a little film, a love letter to the crazy and madly connected city that has so graciously adopted me.

I won't say anymore...enjoy.



Tuesday, May 14, 2013

New Work, LP SS/2013 Capetown SA

Here's some new work for the Indian men's brand LP. Its for their 2013 Spring Summer campaign thats running now. We shot in Capetown which has to be one of my favorite cities in the world, kind of reminds me of my home town of Vancouver.

I ordered a bunch of strobe heads and battery packs but ended up using almost none of it. Producer wasn't thrilled about that one ;-)

This entire campaign was pretty much all natural light. All the haze/reflection type effects are in camera and I tried to shoot through as many different elements I could: shrubs, grass, branches etc... I even got my assistant to hold elements directly in front of the lens.

I wanted a very editorial, voyeuristic approach to this campaign so making sure there was always something in the foreground, reflecting or blurring was key.

Almost no photoshop here save for contrast control and a bit of cross processing.








Friday, May 10, 2013

New Work, Louis Philippe SS2013, Italy

These images are selections from the Spring Summer 2013 campaign I shot for men's brand Louis Philippe. We shot these images in Italy, in Naples and along the Amalfi coast.

These pictures were made in beautiful, natural sunlight on a set of warm, cheery days...

Just kidding.

It was mid February, freezing, dark with thunderstorms and temperatures hovering around 5 degrees Centigrade. I knew I had a massive challenge shooting a SS campaign in the dead of winter so I set about trying to re-create a sunny morning/afternoon look.

No better way to do that then to throw a few strobes in through a window just above the models head and let it flare out...just enough. The key words being 'just enough'. Too much flare and you kill the clothes, not enough and you're not getting that summer feel.

The entire look and feel of this campaign is artificially created. The location themselves were dark and we only had a few hours of sunlight, as well as dark thunderstorm skies.

I bounced another strobe head right off the ceiling to give an expansive sunlight feel and to add fill on the models face.

but, really, the best part of this shoot? Pizza and Italian wine on set.









Tuesday, May 7, 2013

How to keep your life flowing.

Someone once said that if you're going to be a songwriter you'll eventually have to write a song about a river.

I'm not a songwriter but the metaphor of a river isn't lost on me.

A river begins from a source and its raison d'etre is finding a way to a larger more holistic and encompassing source. The journey of a river is the path to oneness and whether we admit it to ourselves or not...becoming whole is the ultimate human accomplishment.

Our lives are like rivers; meandering and occasionally lost, sometimes moving slowly and sometimes with power, intent and passion.  A river will always seek the easiest most efficient route to the source; navigating past obstacles and pooling in difficult spots until it has the power and intent to move ahead.

A river in its full expression is a beautiful thing; flowing, vital, powerful, direct, purposeful. Conversely a river that has become lost is stagnant, searching, confused.

For our lives to be like dynamic rivers we have to keep the flow going, avoiding attributes that slow the flow such as fear, hoarding, jealousy, envy, anger and doubt.

Are you afraid to quit your job and jump into entrepreneurship?
Are you envious of a colleague who appears to be more successful than you?
Do you reject the deserving raise of an employee's salary so you can retain more for yourself?

There's a lot of ways to constrict the flow. The best way to generate the flow of energy in your life is to give away that which you want most.

Do you want to become more successful in your career? Help others become successful through investment, mentorship or emotional support.

Do you want more love in your life? Give it away to strangers on the street via genuine compliments and random acts of kindness.

The popular assumption is that if you want something in life you have to struggle for it,  take it and hold on to it tightly. I don't believe that is so, as hoarding only constrict the flow.

The Buddha once said that everything we need to learn from life we can observe in Nature. A river is the prime example.




Monday, May 6, 2013

New work as Director: The Making of a Shoe

This little ditty comes on the heels of a larger campaign I shot for Louise Philippe. I wanted to do a fun film piece for them which showed the detailed process of what goes into the making of a shoe.

We shot this on the Arri Alexa with fast lenses as I was adamant about the shallow depth of field. The edit took a while and the look was fairly drab till we got it into the Smoke room and punched the hell out of the blacks.

check it out here:



"The Making of A Shoe" for Louise Philippe

Directed by Martin Prihoda
DOP: Vasu Rane
Music: Sanjoy Dazz
Producer: Rajiv V, Scrambled Eggs

Wednesday, May 1, 2013

Beware the Collective Unconscious


You may have experienced the Collective Unconscious in statements such as these:

-Good jobs are scarce
-It's nearly impossible to make a living as an artist
-The outlook for the global economy and environment is bleak
-We have to struggle and suffer for our success
-Survival is for the fittest
-The world is a dangerous place, defined by war and the competition for limited resources

The Collective Unconscious is passed down to us through our parents, peers, teachers, churches and mass media. It defines our thinking and actions not only as a culture but as individuals, masquerading as a set of unquestioned beliefs widely accepted as truth.

If you feel that life is a struggle, the world is unsafe and that your survival depends on your ability to compete aggressively you may be suffering at the hands of the Collective Unconscious.

The deeper I dig into my own reality, the more I realize that a lot of what I hold as fact are nothing more than fuzzy half truths and lazy stereotypes rooted in ignorance and the very human need to belong.

As awareness increases there's a realization that perhaps these long held social beliefs are not entirely in line with one's personal convictions.

An effective way the combat the Collective Unconscious is to meditate on the positive aspects of your life. Focussing on what's front of you: Your health, your family, your friends and relationships, your mind and the ability to change it anytime you want, your breath and whatever else it is in your life that allows you to be happy, free and at peace.

Creating space in the mind through meditation helps us break through the dark clouds of doubt and move into clarity and awareness. With the correct intention and practice it is our innate wisdom that begins to define our world view.